Note: Exposing Yahoo, Inc., or other companies, by having blog posts show up on a company's page in Google Finance, is accomplished by having the post rank highly for the company name, not company ticker symbol.
The algorithm used by Google to rank blog posts for Google Finance doesn't have anything to do with the company ticker symbol. It works off a search of the phrase of the full company name. It just looks like it's related to the ticker symbol, since that's how the Google finance page itself is organized, and many finance articles are written in a style of "[name] China Repression Associate Personnel [symbol] (Nasdaq: CRAP) ..."
This is very clear if you look at a company with a long name, such as e.g. "Check Point Software". You'll likely see many articles which make it clear that what matters is name, not symbol. So if you have a post about "Secure Computing (SCUR)", it's the "Secure Computing" part which matters, not the "(SCUR)" (the best phrase to use there is actually "Secure Computing Corporation". At best, the ticket symbol is a related word, but by no means the primary ranking factor.
Spammers have already discovered this use of blogs, so it'll probably be changed soon. But while the fun lasts, remember to Google-bomb with the correct target.By Seth Finkelstein | posted in google | on March 30, 2006 06:47 AM (Infothought permalink)