GATOR-Wrestling

Documentation of Gator Advertisements and Targeting is Ben Edelman's just-announced Gator ad study. Out of curiosity, I started digging into the details of Gator's actions. It does send back some information from your computer to its servers. So far, I've found most common action of calling home seems to be an ordinary HTTP POST to the URL
http://bannerserver.gator.com/bannerserver/bannerserver.dll?GetBannerList
The data fields then are the following:

MachineID
MachineInt
Banner-Version
ProductVersion
OEMID
Locale
ZipCode
UserID
UserInt
LocalTime
GMTTime
BnrTypes
AIC-0
Site
DefBrowser
InstDate
GTRGF
PA

More as interest/discovery permits ...

Seth Finkelstein's Infothought blog (Wikipedia, Google, censorware, and an inside view of net-politics) - Syndicate site (subscribe, RSS)