Brand. Yes. You got he point. Brand is the most important thing that Wikia is donating to the project. From all the wannabe search engines out there, Wikia Search was the one to get attention from the media and thus from the potential participants of the project.

Maybe people thought that since that was a project from the "wikipedia guy" it had higher chances of being successfull, and then went to find out more about it, and then they realized that the "wikipedia guy" didn't really have a very clear idea about how to make Wikia Search successful, but after taking the time to find out more about the project some of them decided it was interesting nevertheless and stayed to contribute.

Open source works because of the crowds of available developers, but there are many projects competing for their attention, so if there is something, such as a brand, that can attract them, then this isn't something bad.

Except for the fact that Wikia isn't non-profit, this isn't any different from other Open Source projects. If you contribute to any of the dozens of Apache projects, what people will see from outside is just "Apache" and not you.

So the difference would be in "to commercialize itself anything of value from independent developers." Let's take a different example then. Instead of Apache, let's talk about JBoss (an important Java Application Server). That is another project where lots of people contribute. But there is a small group in that that owns the brand and sells documentation, consulting, etc. Sun, IBM, etc support Open Source projects because they also think it can help them sell services. They pay a few programmers and benefit from the work of thousands of others that they don't have to pay. So, how is that different from Wikia? Except that Wikia is still as clueless about how it will make money as it is on how it will make the project work. Wikia is already paying the person who is making the difference in the project, who instead of the "wikipedia guy" is the "jabber guy".

So that's already four contributions to the project: brand, (a few) people, the idea and hardware. What else exactly do you expect from them, that they would be lacking compared to other companies who sponsor open source projects?

When the brand is built on exploitation and digital-sharecropping, I think that's very bad indeed. "Except for the fact that Wikia isn't non-profit ..." - that's a BIG except. I believe you're way underestimating the incentives that Wikia has to not give back the reputation and patronage compensation to programmers for open source participation, but rather to defect on contributors for its own profit (anti-strawman: Wikia didn't invent this issue, the problem is generic - I'm saying Wikia has an extremely strong version of the problem, and there's plenty of reason to be concerned over it).

The difference is that Wikia is not paying for a product to help it sell services, and taking in minor tweaks (usually from other paid programmers). Roughly, Wikia is expecting everyone else to build it the product in the first place, which it will then sell, and trying to pull that off by presenting the free work it wants as a public service! (really amazing if one breaks that down)

Note they didn't come up with either the idea or the hardware. The idea is common, the hardware is ISC (though they do get credit for getting ISC on board, but that's a different matter). Note part of this post is specifically about the very issue of what their getting credit for the hardware in the public mind means as a harbinger for the future.

What I'd want from them is again giving back in terms of the norms of reputation and patronage compensation to programmers for open source participation. I doubt they even know how to do that, because their entire company is built on a model of extracting unpaid work.

What better alternatives are there for people interested in contributing to the wikipedia weblinks?...

Paul Vixie just posted again to the list and has asked a lot of questions, one of which was "2. why is Wikia's the only frontend?" Is it possible *right now* for someone other than Wikia to create a front-end to the search data? Can someone point me to a link about this?

I think it's *possible* in theory, but I suspect in practice it'll require some co-operation and technology trasfer from Wikia or maybe ISC. Good question to ask - good task to try 1/2 :-).

Most Linux hackers don't work for free (even if we define free as "in return for reputation or patronage"). Developers who work on serious open source projects (like the kernel, databases etc. as opposed to MyMp3Player) are employed either by consortiums (eg Linus) or corporations (eg Alan Cox at Red Hat).

Now, is Wikia Search in the MyMp3Player category or the Apache, MySql, kernel category?

Anthony, yes, this is possible, documented here:
http://search.wikia.com/wiki/Tech/Open_Index
Seth, the technology (index server, request and response formats) is there already.