August 21, 2008

Jason Calacanis vs. The "Google Killer" Story

Jason Calacanis's newsletter has an interesting take on the "Google Killer" storyline, which makes for a significant contrast with the Wikia Search coverage I've discussed recently:

For example, when launching and running Mahalo, everyone wants me to say we're a Google killer. When that question comes up I immediately say "let me be very, very clear -- and please don't misrepresent me in your story -- that Google is a partner and we don't see ourselves as a replacement for Google but rather a complement for the following reasons." ...

Your job as a suspect/subject is to say things concisely and with few words: "Google is our partner in five areas already: search advertising, analytics, YouTube, open social and custom search. They also send us half our traffic--they are NOT our competition, they are our partner." Silence. More silence. If the journalist is good they will say something like, "but certainly on some level you compete?" and you respond "No, we don't."

Of course, the incentives are different for Mahalo than Wikia Search. Mahalo really is a partner with Google. While Wikia Search, well, it seems absurd to say it could replace Google, more like a roach trying to eat a scrap from Google's meals (competitor only in the most abstract and technical sense).

By Seth Finkelstein | posted in wikia-search | on August 21, 2008 11:59 PM (Infothought permalink)
Seth Finkelstein's Infothought blog (Wikipedia, Google, censorware, and an inside view of net-politics) - Syndicate site (subscribe, RSS)

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Comments

Seth, comparing Wikia Search to a cockroach is deeply insulting and really uncalled for.

I think you should apologise.

Brian (a cockroach)

Posted by: Brian at August 22, 2008 02:52 AM