Martin Luther King hate-site and superficial Google search fooling people

I didn't think of the following in time. But Martin Luther King day would have been a perfect opportunity for publicizing the efforts to fix all the links people have mistakenly made to the hate-site (thinking it was a legitimate site). From Natasha Robinson: (h/t Google Blogoscoped forum):

Good to see that MTV's Rock the Vote site took my complaint to heart and removed the link. They also wrote an apology on their blog about the link: http://blog.rockthevote.com/2007/01/last-night-rock-vote-made-mistake.html

The part that disturbs me about the apology is that the webmaster simply used ranking in Google as a means to find an authoritative site.

My emphasis in the below:

Last night, Rock the Vote made a mistake. In honor of Rev. Martin Luther King's birthday, we created a tribute from the RtV front page, as we have done every year for quite some time. To identify the external link, our webmaster searched Google and chose one of the top results, a website that, at a quick glance, appears to be a tribute to Dr. King with speeches, photos and a special emphasis on the holiday (martinlutherking.org - but don't go there). But appearances (and, apparently, popular results on Google) are deceptive. The website is a racist site that disrespects Dr. King and insults all of us who cherish his advocacy for justice. On behalf of RtV, I would like to extend our deepest apologies for this mistake. The link was immediately corrected.

Remember, hate groups can do search engine optimization and marketing too!

Seth Finkelstein's Infothought blog (Wikipedia, Google, censorware, and an inside view of net-politics) - Syndicate site (subscribe, RSS)