The Return Of Shelley Powers (with special appearance by Frank Paynter)
Shelley Powers is back, firing from a second blog "The Bb Gun":
How to Rollout a Web 2.0 Product, in sum:
When you have infrastructure problems, no need to hire an experienced tech when you can hire an evangelist instead.
And elsewhere points to The Chocolate Wars, where Frank Paynter details Corporate Community and Ethical Blindness:
Nestle seems to be on the offensive regarding their reputation on the web. This discussion page from Wikipedia illustrates a balanced and reasonable approach by corporate PR to keeping their public image clean.
[Wikipedia! Isn't it amazing how all these small pieces are loosely joined?]
The gist of it is that Nestle has PR flacks working Wikipedia and blogs.
This is then praised by blog flacks as "conversation". That should
tell you all you need to know about the prospects for blogs as any sort
of democratic change. But saying this does no good (or at least, does me no good)
Thanks for the link Seth. I think web publishing (including blogging) opens up freedom of speech/freedom of the press. But filtering out the corporate noise and the disingenuous ramblings of the paid professionals and their claques from the meaningful civic conversation is certainly a challenge.