May 03, 2006

More On MaineWebReport lawsuit, and Google Search Results Ranking Motivation

The Google aspects of the lawsuit continue. AdAge has an article: Ad Agency Sues Blogger for Defamation:

Tom McCartin, president of WKPA, is most concerned about Mr. Dutson's public posts because if potential clients search for the agency online, they will likely see Mr. Dutson's critique-filled blog before the agency's own Web site. As a result, Mr. McCartin says his business, which sees capitalized billings in the $40 million range, has been hurt. And he wants to protect his reputation.

I'm dubious about the likelihood about appearing "before the agency's own Web site". Maybe that would be true for an A-list blogger. But for anyone else, that would be rare. Now, appearing on the first page, that would be possible in many cases.

The article cites a blog post from Feb 28 which I'll quote further:

I noticed in Maine Web Report's stats that someone found the site through a Google search for "Paino Advertising" ... this can't be good for the company's reputation. Sure enough, searching Google for Paino advertising brings up this site on page 2 (not great, I know! But we're moving up gradually). Not good at all for an ad firm.

Did an ad agency really sue over this (or at least have it be a major factor)? It would be notable if true.

By Seth Finkelstein | posted in google , mba | on May 03, 2006 05:25 PM (Infothought permalink)
Seth Finkelstein's Infothought blog (Wikipedia, Google, censorware, and an inside view of net-politics) - Syndicate site (subscribe, RSS)

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