Time to do the number, to reality-check the hype and marketing
"Anyone who cannot cope with mathematics is not fully human. At best he is a tolerable sub-human who has learned to wear shoes, bathe, and not make messes in the house." -- Robert Heinlein
This is a quick check of unique visitors overall from the previous gatekeepers discussion:
Last week: Technorati Rank: 28,942 (151 links from 66 sites)
This week, after being first gatekeepered by Doc: Technorati Rank: 23,579 (170 links from 78 sites)
[Flame-retardant: Rank isn't everything. But it's an objective measurement, of some rough utility.]
Maybe 20 new subscribers, most of whom will subsequently be bored away :-).
No, I will not be vaulted to the A-list by a single gatekeeper link. However, the silly reaction I'll parody as "Who me? What's a gatekeeper anyway? We're all gatekeepers, comrade, all animals are equal here down on the blog farm", is belied by the simple fact that far more people heard me this week on the topic, than have in the past.
February 15, 2006
Our sad blog decision
This morning we've had to take a difficult decision. Most of you will be aware that for eight or nine months, we've been writing a blog called Razor, for The Age and the Sydney Morning Herald. Unfortunately, we've found it consuming an increasing amount of our time - three to four hours a day - in research and writing and managing comments.
We've worked out that we've been earning less than 30c a word, compared to the 60c per word average that most IT writers earn. Writing for magazines, we generally earn around $1 per word. We haven't seen much of that $1 per word stuff, however, because blogging leaves us with very little time to do freelance writing. The effects on the Bleeding Edge balance sheet have been pretty drastic.
The dismal traffic numbers also point to another little trade secret of the blogosphere, and one missed by Judge Posner and all the other blog-evangelists when they extol the idea that blogging allows thousands of Tom Paines to bloom. As Ana Marie Cox says: "When people talk about the liberation of the armchair pajamas media, they tend to turn a blind eye to the fact that the voices with the loudest volume in the blogosphere definitely belong to people who have experience writing. They don't have to be experienced journalists necessarily, but they write - part of their professional life is to communicate clearly in written words."
[Note professional life maps to income!]By Seth Finkelstein | posted in cyberblather , statistics | on February 18, 2006 11:59 PM (Infothought permalink)