April 26, 2005

"Blogger Relations"

"Blogger Relations", as a PR practice targeting writers of blogs, is being mentioned now by A-listers. This has been around for a while. The current interest is a good opportunity to post the following item from a PR newsletter:


March 22, 2004 PR NEWS
Volume 60, No. 12

Blogs Becoming a Growing Bazaar for PR

They were started a few years ago by political observers who made their running commentaries available online, but have recently emerged as a potent media force for PR execs: blogs. These days, blogs go well beyond the political scene, with diverse sites offering all kinds of news by the day, hour and minute. Indeed, a recent survey by Perseus Development Corp. predicts the top blog-hosting services will be home to 10 million blogs by the end of 2004. "I know journalists visit the better blogs, so this is a way to spread a story or spread awareness of your company," says David Burt, PR Manager at security software firm Secure Computing, who spends about 5% of his time trying to get bloggers to mention his company. In one case, a blog reported on a security study conducted by his firm. That story, in turn, drew a call from a writer at Information Week. (Curiously, Burt sent a press release on that same study to another reporter at the magazine but did not get a call back.)

Note the concept - cold press-releases didn't work, but going through a gatekeeper, a person who echoed the press release, did work. Blogs can act as a conduit from flacks to journalists.

(I realize David Burt's tactics did get his company mentioned here, but perhaps not the way he wished).

By Seth Finkelstein | posted in cyberblather | on April 26, 2005 11:59 PM (Infothought permalink)
Seth Finkelstein's Infothought blog (Wikipedia, Google, censorware, and an inside view of net-politics) - Syndicate site (subscribe, RSS)

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Would any of you folks out there forward the messages of a
forum?... subscribing to a forum, setting up a forwarding to me
for the messages that are sent out. A relatively public
forum. Anybody can subscribe. Anybody can contribute.
I'm interested and like to read the messages but the moderator
precluding the usual debate back and forth in the forum
peremptorily took offense to my contributed comment and kicked me
out. You could call it overhanded depending on your point of view
of course. I'm looking for a method other than subscribing with a
pseudonym that I can just read without contributing anymore.

Posted by: don warner saklad at April 29, 2005 04:20 PM