Underwriting content?

I saw an interesting proposal today about funding creative works via underwriting content. Hmm. There might be something here. Not a tip-jar. Rather, along the lines of announcements of "This program was brought to you by ...". Currently, only fairly large corporations can do that. But there might indeed be some value in making it available cheaper. That is, having classical artist patronage, but at a more affordable level. Tip jars and donations rely mostly on altruism which has some limitations. But underwriting is advertising of a gentle sort, which is not entirely altruistic. Hmm ...

By Seth Finkelstein | posted in copyblight | on November 29, 2002 09:06 PM (Infothought permalink) | Followups

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