The Why Is Dean Losing Brigades are guilty of at least these three basic sins:

1. Woefully underestimating the ability of voters to think for themselves, rather than do what "the media" says they are about to do.

2. Forgetting that Dean is losing because not enough people are voting for him. No one votes for a wannbe president because they think the way he uses the Internet is neat.

3. Not understanding that the web doesn't operate in interrupt mode. Broadcast and, after a fashion, print media do. Someone can be watching the evening news and, Bam!, there's a soundbite from some candidate. Someone can be reading the newspaper, and, Bam!, there's a political ad on the next page. The web can't do that. Web users won't see your site unless they want to, and there's nothing you can do about it.